Welcome! This is the personal website of Greg Reed. I solve problems and help things make sense to people.
My research mainly supports decision analysis, systems engineering, visualization, education, and cognitive modeling. I have a wide and varied history in decision support, including creating user interfaces and decision support tools, helping customers make sense of their own sets of requirements, visualizing data and virtual environments, and supporting product and project planning. Modeling and Simulation (M&S) drives much of it. I also teach and make games on the side. I make things simple and effective there, too.
For me, form follows function. My early background is mostly technical and has dovetailed into psychology and human factors, which has taught me to use a practical, no-nonsense approach to problem-solving. But of course, aesthetics, presentation, communication, and design always play huge roles in solving problems—which is sometimes brushed away and misunderstood in the technical realm.
My puzzle game Little Square Things, inspired by MS DOS-era PC games and set apart by its accessibility and simple controls, is available for download for free on Steam🗗, itch.io🗗, and Android🗗!
More games: Hall of Rogues🗗, Tire Friend🗗, Centuple Trouble, gBrogue
During my time at the University of Alabama in Huntsville, I coordinated all R&D activities for the university’s Cave Automatic Virtual Environment (CAVE), an immersive 3D visualization lab used to support training and data visualization for a wide variety of users.
More research: SmartSAT
My dissertation research involved the creation of a Relative Ethical Violation (REV) model, a moral reasoning engine designed to help military commanders navigate ethical dilemmas in Course of Action (CoA) analysis.
More human behavior and UX research: Visual Media Reasoning, Decision Innovations