Welcome! This is the personal website of Greg Reed. I solve problems and help things make sense to people.
My research mainly supports decision analysis, systems engineering, visualization, education, and cognitive modeling. I have a wide and varied history in decision support, including creating user interfaces and decision support tools, helping customers make sense of their own sets of requirements, visualizing data and virtual environments, and supporting product and project planning. Modeling and Simulation (M&S) drives much of it. I also teach and make games on the side. I make things simple and effective there, too.
For me, form follows function. My early background is mostly technical and has dovetailed into psychology and human factors, which has taught me to use a practical, no-nonsense approach to problem-solving. But of course, aesthetics, presentation, communication, and design always play huge roles in solving problems—which is sometimes brushed away and misunderstood in the technical realm.