Welcome! This is the personal website of Greg Reed. I solve problems and help things make sense to people.
My research mainly supports decision analysis, systems engineering, visualization, education, and cognitive modeling. I have a wide and varied history in decision support, including creating user interfaces and decision support tools, helping customers make sense of their own sets of requirements, visualizing data and virtual environments, and supporting product and project planning. Modeling and Simulation (M&S) drives much of it. I also teach and make games on the side. I make things simple and effective there, too.
For me, form follows function. My early background is mostly technical and has dovetailed into psychology and human factors, which has taught me to use a practical, no-nonsense approach to problem-solving. But of course, aesthetics, presentation, communication, and design always play huge roles in solving problems—which is sometimes brushed away and misunderstood in the technical realm.
Between technology and the human element, balance isn’t good enough—there needs to be synthesis.
During my time at the University of Alabama in Huntsville, I coordinated all R&D activities for the university’s Cave Automatic Virtual Environment (CAVE), an immersive 3D visualization lab used to support training and data visualization for a wide variety of users.
My dissertation research involved the creation of a Relative Ethical Violation (REV) model, a moral reasoning engine designed to help military commanders navigate ethical dilemmas in Course of Action (CoA) analysis.
I was co-founder and CTO of Decision Innovations, a startup focused on providing data and predictions to nurse managers in hectic hospital settings through a software package known as InnovaInsight. It was made possible through rigorous research, the Alabama Launchpad 2011 grand prize, and a provisionary patent.